01
Locally Rooted
Born and raised in Salem, we're proud to serve the Roanoke Valley community we call home.
Family-owned since 1990Three decades of honest deals
Three decades of honest deals
in the Roanoke Valley.
Pinkerton Chevrolet Salem isn't just a place to buy a car. We're a neighbor, a partner, and a name three generations of families have trusted on Electric Road.
What We Stand For
Built on the values you'd want in a neighbor
02
Family Values
We treat every customer the way we'd want our own family treated — with respect, honesty, and care.
03
Excellence in Service
Our GM-certified technicians and knowledgeable sales team set the standard for automotive excellence.
04
Community First
From local sports sponsorships to charity drives, we believe in giving back to the community that supports us.
Our Journey
Milestones that shaped us
1990 Our Doors Open
Pinkerton Chevrolet opens its doors on Electric Road in Salem, Virginia, with a simple mission: treat every customer like family.
2000 Expanding to Serve You Better
After a decade of steady growth, we expand our facility to include a state-of-the-art service center and a larger showroom to better serve the Roanoke Valley.
2010 A New Generation of Leadership
The next generation takes the helm, bringing fresh ideas while honoring the customer-first values that built our reputation.
2015 Community Impact Award
Recognized by the Salem-Roanoke County Chamber of Commerce for outstanding community involvement and charitable contributions.
2020 Digital-First Experience
We launch our online retailing platform so customers can shop, get pre-approved, and even complete purchases from the comfort of home.
Today Still Family. Still Local.
Same family. Same Electric Road location. Same commitment to honest deals and exceptional service that earned us a place in the Roanoke Valley.
Come be part of the next chapter.
Visit us at 925 N Electric Rd, Salem, VA and experience the Pinkerton difference for yourself.